"For us, innovation does not merely mean to develop "new" products, but "better ones"."

Website Responsive Multilingual

International Industry Manufacturer

Technology Tools DYI


Continuous expanding with TYPO3

In spring 2014, another relaunch for the wolfcraft website was completed. This time, the website was put into a completely new design, which overall is more up-to-date and most important of all: responsive.
Since the latest TYPO3 LTS version 4.5 was already in use for this website, the technical basis was kept the same. Only some adjustments were made to keep the basis on an up-to-date level. Of course, there were also some changes to make sure that the website would work properly as a responsive website. The main special technical property of the new website is the product catalogue, which currently offers around 2.500 items. Marketing Factory created and integrated an extension on top of TYPO3 Commerce, which allows the import of the multilingual content from the Product Information Management System (PIM) via an xml interface and added fluid compatible rendering to TYPO3 commerce. For the responsive layout, especially the product detail pages had to be rearranged so that the pages can now be operated comfortably on all devices, no matter what size they are. The website offers an integrated search function which covers the entire website including the product catalogue via the indexed_search extension.

Other Features

  • Separate news sections for different target groups and languages (news)
  • Trader search for traders in European countries (locator)
  • Online application form and contact form (powermail)
  • Organization module for digital media assets (dam)

The website successfully relaunched in March 2014 and is available in five different languages: German, English, French, Spanish and Italian.
In the future, the website will be further developed and expanded.

About the company

wolfcraft GmbH is an owner-operated family business and was founded by Robert Wolff in Remscheid (Germany) in 1949. The internationally active company is headquartered in Kempenich in the Eifel Mountains and has over 500 employees in 16 countries.

wolfcraft is considered to be one of the co-founders of the do-it-yourself industry in Germany. They operate as a manufacturer and supplier of tools and electrical tool accessories. The company has received many awards for its products (e.g. the "red dot design award" for its "One-hand clamp" and "Quickfix") and is named „Germany’s best known DIY-brand for handtools“. wolfcraft was also one of Marketing Factory Consulting GmbH’s first clients.

Geïmplementeerd door TYPO3 Business partner:

Marketing Factory Consulting GmbH

Your partner for sustainable digital solutions! Marketing Factory offers complete service from a single source: Our qualified team of technology, marketing, sales and development specializes in tailor-made solutions and services of the highest quality.

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